A curated assortment of Laneige’s high merchandise, usually offered as a vacation countdown, sometimes showcases the model’s “Manifest Glow” marketing campaign. This marketing campaign emphasizes attaining radiant and healthy-looking pores and skin via a devoted skincare routine. These curated units continuously characteristic trial sizes of common objects, such because the Water Financial institution Blue Hyaluronic Cream, Lip Sleeping Masks, and Cream Pores and skin Refiner, offering customers with a possibility to expertise a variety of merchandise. This enables exploration of the model’s choices and discovery of potential new favorites inside a handy, usually cost-effective, format.
Such curated units provide important worth to each customers and the model. For customers, these collections present a lower-risk entry level to discover a premium skincare line. They’ll experiment with varied merchandise to find out suitability and efficacy for his or her particular person pores and skin sort and considerations earlier than committing to full-sized purchases. For Laneige, these curated units function efficient advertising and marketing instruments, driving product discovery, model consciousness, and finally, gross sales. The vacation season timing usually amplifies these results attributable to elevated client spending and gift-giving. This observe of providing curated magnificence units has an extended historical past, evolving from easy reward baskets to stylish, themed collections reflecting present skincare developments.
